The Brand

Bella’s Athletics Club

Running was the goal we all wanted to achieve but in the process another goal was reached, the brand Bella’s Athletics Club and Bella’s juniors. This is more than just a club hence we need to guard everything which has to do with this brand, the first being the logo. We need to safeguard it so that we have total control over it, no one can just rock up with a Bella’s branded shirt or anything without it being sanctioned by the Club. Every club merchandise and promotional material must be sanctioned by the club. The new executive must come up with supporter’s wear.



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